We have all watched a friend drop significant weight through a diet that was useless for us. Or experienced certain foods that give us energy but are impossible to digest for our parents or siblings. Why is that?
While we don’t have the specific answer for you, at the highest level it is because we are all unique individuals. Even when we share the same genetics, our environment, habits and behavior are different and change the way we react and respond to food.
One size does not fit all
Mixfit wants to reframe how you think about nutrition. There is no singular solution for all; rather you are the fundamental core of personalized nutrition.
Mixfit has set out to start this journey by connecting data and insights into action you can take to supplement your daily intake of nutrients and vitamins. Most importantly we want to make real-time personalization easy and attainable for all.
Have you ever looked at a multivitamin and wondered how one pill can apply to everyone? The truth is it can’t. So why are over half of Americans taking a one-size-fits-all approach to their supplements? (Source)
The reality is we have busy lives and are doing our best to include positive daily habits towards our general health and wellness. Unless you are a nutrition scientist, it is not an easy task to research the vitamins and nutrients found in supplements to create the unique combination right for you.
At Mixfit we want to change this.
As humans, we change our activity levels and dietary habits daily—so why shouldn’t we expect our nutritional supplements to do the same in order to meet our requirements and goals? The marketplace fails to leverage the insights from these habits and apply them towards our goals, thus lacking the personalization we need.
Within nutrition and supplements, we hear personalization used in a variety of ways: from self-selecting single products into a group, to a package with your name on it, or even a personalized plan based on deep data that individuals are set off to implement on their own without support. Technically, these are personalized, but their definition falls short of our expectations.
Mixfit has set out to solve how to truly deliver personalized nutrition in real time to guide everyone to become their healthiest self. Our first stop - your supplements.
The future drives us
Our inspiration is grounded in the opportunity to make a lasting impact through product design, data insights and research on three broad audiences.
We believe strongly that personalization is not about a fad. It should be about the ability to receive what you actually need when you need it.
We need to move beyond the point-of-sale data to share insights that will lead to further enhancements in effective formulations and product creation.
We have a long-term vision for contextual data and see the opportunity to fuel the future of precision healthcare.
We know that sustainable personalization is not about creating a solution for people to adapt to, but rather a solution that adapts to the individual in real time.
Our pilot launch plans to put this powerful system in the hands of consumers and collect further insights to sharpen our approach. If you’ve ever wondered how to offer more precise nutrition to your body, then join us.