Nutrition. What to eat or not eat, how to balance what’s right for you and the occasional guilty pleasure is a struggle we all face. Everyone is looking for the best way to fuel their lives, stay healthy, and improve performance. Whether you’re trying to get from the couch to a 5K or you want to go the distance and take on a marathon, a tough mudder or a Spartan race, what you put into your body will determine what you can get out of it.

There’s a new buzzword every week it seems. Keto, paleo, intermittent fasting, and so much more. How do you find out what is best for you? A one size fits all approach is not efficient. If your diet and fitness plan isn’t uniquely geared to your goals and current health why bother with it?

Is this just another smoothie?

Definitely not. Mixfit is one of the first nutritional beverage systems to develop a drink based on your individual needs in real time. Suppose you are sitting for 12-hours a day and don’t have a lot of time for exercise. You might need nutrients associated with healthy immune function and heart health (such as vitamin A, C, E, B6 and B12). Another co-worker is training for an Ironman and needs extra nutrients such as iron, potassium and magnesium to support their bodies ability to recover. It’s about personalization. Mixfit looks at what you eat, how active you are, and other vital pieces of information to get a clear picture of where you are and how to fill your daily nutritional gap. Providing a different solution for you and your co-worker.

Here’s how we developed our system

Where should you start? Well, Mixfit already started. By going straight to the source: science. Our research includes reviews of randomized controlled trials, practice guidelines and position papers from respected organizations like the Food and Nutrition Board of the Institute of Medicine (now called the National Academies of Science, Engineering, and Medicine). These publications outline “Dietary Reference Intakes” (DRIs) with segments by age, gender, and life stage. This collection of data-rich resources is what goes into creating Mixfit’s foundation: not the latest fad or a trending hashtag, but real science.

A custom blend based on your needs and our science

From this vast collection of scientific data, Mixfit curated 22 nutrients into our proprietary system managed by MINA (Mixfit Intelligent Nutrition Assistant.) Mixfit’s Core Pack includes these 22 nutrients and minerals, such as vitamin A, D, E, C, calcium, magnesium, iron and many more. While these nutrients are the basis of our beverage mix, it’s merely the starting line. To get you to your goals and over the finish line, we have partnered with DSM, a global purpose-led, science-based company in Nutrition, Health, and Sustainable Living, to deliver the highest quality ingredients within the Core Pack and within Mixfit’s Specialty Pods, allowing you to further customize each drink.

Getting to know you

How do we know what you need? You tell us, and we put our science-based data to work for you. The process starts by downloading the Mixfit App on your Android or iOS device. General information about your preference and habits are input via a questionnaire. Connecting to your wearable data as well as uploading pictures of your meals Mixfit personalize the solution even further. The three-part system takes the information you provide, and, via a proprietary algorithm, a countertop device, and a subscription model, Mixfit delivers a custom, nutrient-rich drink to you.

The essential nutrients are already included as part of the subscription, add on Specialty Pods to customize a drink further based on your personalized nutrition and fitness needs.

The process is dynamic as well. Maybe one day you skip a workout or chose a cheeseburger and fries instead of kale and tofu. No problem, Mixfit will adjust to that and include nutrients you may have missed to help close your nutritional gap. Want to learn more? Let us know, and we’d be happy to help you get started.